GTM Intern, Product Marketing and Customer Development

About the role

SteelTree is hiring a GTM Intern to support product marketing, growth, customer development, content, research, outreach, and early product-led growth efforts.

This role is for someone who wants real startup experience and is excited by the work of bringing a new product to market. You will work directly with the founding team and help with the day-to-day work behind early growth: researching markets, building target lists, writing messaging, supporting outreach, learning from customer conversations, tracking what works, and helping more users get value from the product.

SteelTree is a product-led company, so this role is not just about outreach or lead generation. It is about helping connect marketing, product usage, user feedback, onboarding, content, and customer development into one growth motion.

Hours: 20 to 40 hours per week, depending on the person.

Location: Hybrid in Los Angeles. We meet in person about once a week. This is an LA-area hybrid role, not remote anywhere in the US. US-based only, no visa sponsorship at this time.

Compensation: Paid internship. Rate discussed in interview.

What you'll do

You will support the GTM side of the business across product marketing, growth, customer research, and product-led growth.

That includes helping create content, testing messaging, researching target companies, supporting LinkedIn and email outreach, helping improve landing page ideas, following up with users, capturing customer feedback, and identifying patterns from conversations and product activity.

The goal is to help SteelTree build a repeatable growth motion around product usage, clear messaging, customer learning, and strong follow-up.

What you'll work on

Research target companies, industries, and buyer segments
Build lists of potential users, companies, and customer profiles
Support LinkedIn outreach, email outreach, and follow-up
Help write short-form content, posts, emails, landing page copy, and campaign ideas
Support product marketing around use cases, messaging, and positioning
Help track which messages, channels, and audiences get the strongest response
Help invite users to try the product and give feedback
Support customer discovery calls and product feedback sessions
Capture notes from customer conversations
Identify common objections, use cases, and buying signals
Help analyze signups, activation, traffic sources, and user behavior
Support growth experiments across content, outreach, onboarding, and product-led motion
Work with the founding team to improve messaging, positioning, and customer understanding

What we're looking for

Strong communicator
Clear writer
Curious, organized, and willing to learn fast
Interested in startups, AI, software, product marketing, growth, sales, or customer development
Comfortable researching companies, people, industries, and markets
Comfortable reaching out to potential users
Able to follow up consistently
Able to test ideas and learn from results
Comfortable working in a small team where priorities move quickly
Interested in product-led growth and how product usage turns into growth
High ownership, strong work ethic, and willingness to figure things out

You may be a strong fit if

You want real startup responsibility.

You are interested in how early-stage companies grow.

You like writing, research, outreach, and customer conversations.

You want exposure to product marketing, customer development, and product-led growth.

You are comfortable testing messages, learning from feedback, and improving quickly.

You want to work closely with founders instead of being placed into a narrow internship track.

This is not a good fit if

You want a slow, highly structured internship.

You are uncomfortable reaching out to people.

You do not like writing, researching, or testing ideas.

You need every task to be fully defined before starting.